About Esther

Esther's story

“I have been creating, formulating and making vegan organic skincare for 20 years, harnessing the power of pure essential oils to create products that nourish and protect women's skin. 

When I became perimenopausal, my desire to share my knowledge about the power of plants for skin health and wellbeing became even more urgent. 

Understanding how to look after ourselves has become an even greater focus of my work," says Founding Formulator Esther. 

"The health of our mind, body and skin relies on so many factors. I'm menopausal now and I know how crucial it is to approach our wellbeing holistically. It's so important to look after ourselves with good sleep, nutrient dense foods, physical exericise, exposure to nature and correct breathing. All these things give us glowing skin!"

Esther's professional aromatherapy experience and knowledge of plant oils and extracts is evident in her gorgeous formulations. You can sign up for one of her AromaCreate workshops to make your own aromatherapy blend under her professional guidance, or join a local AromaBreathe session. Esther is also available to host a Project Breathe AromaBreathe session at your workplace, private event or community group.

How did it all start?

It was a switch to a vegan diet 32 years ago that first made Esther think about organic skincare. 

"I started looking into the contents of my body lotion and was astounded by the amount of unethical and animal derived ingredients, not to mention all the chemical petroleum junk! I could see a need to do things differently so in 2005 I took a big leap of faith in myself. I ended my career as an IT Project Manager and became an Aromatherapy Skincare Formulator."

Determined to make a difference for people, animals and for the planet, Esther has spent the last 20 years creating tried and tested skincare products that don't just look and smell enticing, they are full of goodness, just as nature intended.


"I care for you and your skin.
I want your skin to look fabulous now, and when you’re 75. 


Made fresh...

To get the most from natural skincare it needs to be fresh so Esther makes all the products by hand in her Project Breathe aromatherapy hut at Bloomsburys Biddenden in the Kent countryside.

All organic vegetable oils are cold pressed and kept below 40c to ensure they retain vital raw nutrients such as omega fatty acids & vitamins. All I Am Natural skincare has a shelf life of one year or more.

Esther's promise to you

"I am passionate about creating natural skincare that benefits you. I carefully choose high quality ingredients that are gentle yet effective. There is no point adding ingredient after ingredient just to say it’s in the jar (then charging a huge amount of money). 

I want to help revert your skin back to its natural state. Your skin before commercial skincare products, your skin before advertising taught us that beauty came before health."

I Am Natural skincare will always be:

  • Honest. Despite what large commercial brands will tell you, no cream can reverse the signs of ageing, your skin WILL age. I will never patronise you like some companies might. I dislike the term anti-aging. Ageing is about how we feel inside. I am pro-ageing with happiness & healthiness.
  • Transparent. All the ingredients are listed in plain English so that you know what your skin is absorbing. This is skincare without the mumbo jumbo! If I don't think a product is right for you, I will let you know. For me, honesty and transparent are key to good friendships with my clients.
  • Affordable. In my view it’s just downright unethical to charge 5 times the amount for a product because it’s organic. I cover my costs and pay myself a living wage. The rest stays in your pocket. I know this is especially important if you are suffering from a skin condition like eczema that sometimes requires applying a lot of product. I Am Natural products work, but I won’t increase profits on the back of your suffering. That’s my promise."

Small company, big ethics

I Am Natural is a small company with a big heart! 

Its mission isn't to make loads of money, it's to share Esther's strong ethics of making high quality affordable organic skincare that is 100% cruelty free, vegan and with a focus on sustainable organic ingredients

Pretty simple!

Eco-friendly..

"I wouldn't dream of dumping waste into our environment; every company should be responsible for the products they make, and aim to reduce their impact on the earth." 

That's why Esther has partnered with Empower to help clean plastic waste from the oceans.

She aims to make I Am Natural a 100% zero-waste company.

"I love my electric car and use it every time I make a local delivery or travel to an event."

  • All organic waste is composted on site.
  • Packaging waste from suppliers is either recycled, reused or composted.
  • All bottles and jars are recyclable (return your empty jars and they will be re-used!).
  • All orders are packed in 100% compostable materials.

Love for our environment, people & community.

"I am passionate about making the world a better place, now and for the future. It feels like there is so much mental stimulation and not enough time to relax and just 'be'. The rise of social media has heightened this and made connections easier in some ways, yet harder in others."

In 2024 Esther launched Project Breathe, an initiative to bring aromatherapy essential oils into the community to aid and improve the quality of our busy, and sometimes fraught, everyday lives.

Project Breathe allows you to slow down and breathe, improving mental health by connecting with the natural environment around us, giving time for personal wellness and nurturing.

Every purchase of organic skincare on this website enables I Am Natural to develop Project Breathe further, helping women and their communities more.  

I Am Natural is also a proud supporter of local and national charities such as Viva!, the Kent Wildlife Trust, The Retreat Animal Rescue Centre, the RSPB and ocean waste project Empower