Customers often ask how I came to run a business that provides such fantastic products and are impressed to discover that I make everything myself. My background is actually in I.T project management. It was only through personal devotion to my vegan diet (since 1993) that I learnt to appreciate the difference between products that are sold as 'good for you' opposed to those that really are beneficial.
Over the years I also became aware of what I put on my skin & hair and found it frustrating that so many companies were capitalising on the new organic market and selling outrageously expensive creams and lotions. Organic products shouldn't be luxury items only to be bought at Christmas and birthdays.
So I decided to make my own organic products and after 5 years of cosmetic courses and lots of trial and error, I AM NATURAL was launched in Spring 2005. I hope you enjoy the products as much as I do. I am continually looking for ways to improve the products and welcome all feedback from customers.
Thanks and enjoy!
P.S Thanks to all my friends and family who have acted as guinea pigs over the years!
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Esther Cohen
Founder & Managing Director
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Use it or lose it! Our products are free from chemical preservatives - yippee! 
We'll send you updates on products and events plus snippets of information we think you might like. Sometimes we are very busy so e-bulletins may be sent at irregular intervals. We hope this makes it a welcome surprise! 
